1969
Milestone· 01
1969
Erreda founded in Casablanca.
First subdivision of 180 plots in Sidi Othmane, for the workers of Aïn Sebaa. One rule, set on day one: deliver what was promised.
Erreda is a family-owned property development house, founded in Casablanca in 1969. Three generations at the helm, no external debt, no third-party investors — and the same rule since day one: deliver what was signed.
We think in decades, not quarters. No outside investors set our calendar; no debt forces us to sell quickly. That is what lets us deliver what we signed — on the date, at the price, with the title promised. And it is probably what most sets a family house apart from an ordinary brand.
From Sidi Othmane in 1969 to eleven active sites today — the Erreda story reads through its cities, its programmes, its deliveries. Not through its portraits.
First subdivision of 180 plots in Sidi Othmane, for the workers of Aïn Sebaa. One rule, set on day one: deliver what was promised.
Erreda moves from subdivisions to residential buildings. The territory begins to extend beyond Greater Casablanca.
Launch of the "individual title deed on handover day" guarantee — which becomes a company standard.
The largest programme to date, across three cities. A blueprint for contractual delivery — held to the week on 100 % of phases.
The company extends its presence to the south of the Kingdom. Physical proximity becomes the rule: we build where we live.
First pilot project in Saïs, with bioclimatic orientation, enhanced insulation, and rainwater management — since generalised.
Twelve thousand families housed. The company remains family-owned, independent, free of external debt. One rule, unchanged since 1969.
Our territory is the country, not the capital. From Tangier to Agadir, our teams live in the cities where they build — not in a remote HQ. It's what lets us deliver properly, everywhere, over time.
Three generations have led Erreda. None has renegotiated the founding promise — because it is what makes the house recognisable, in a country where property moves quickly and often forgets.
“Deliver what
was promised.”